Control parameters

seed

The integer starting state for the pseudorandom generator. The same resolved configuration and seed reproduce the same simulated draws. A seed is not a security secret and does not make a weak behavioral assumption accurate.

report_start_date and report_end_date

Inclusive dates controlling which days are generated. A longer period produces more daily rows and more opportunities for weekday patterns and trends to appear.

advertiser_id

A synthetic string joining path and performance rows to the same fictional advertiser. A public example must never use a real account or client identifier.

base_product_price

The positive reference price before a marketplace price multiplier and revenue noise are applied. Price is needed because purchase counts alone cannot produce sales or revenue.

baseline_conversion_log_odds

The starting purchase tendency before touchpoint effects, synergy, regional adjustment, and daily noise. Log odds let additive effects produce a probability that remains between zero and one after the logistic transformation.

See Mathematical Notation for probability and log-odds notation.