Marketplace parameters

code

A stable marketplace identifier written to every generated row. It joins path, performance, and truth data for the same simulated market.

currency_code

The currency identifier used in the performance table. Use an International Organization for Standardization currency code when modeling a real market.

traffic_multiplier

A positive campaign traffic scale relative to a reference marketplace. If a reference simulation expects 100 visitors, a multiplier of 1.0 keeps 100 expected visitors, while 0.5 gives 50 before other adjustments. It represents modeled campaign scale, not a country's population or measured platform traffic.

price_multiplier

Positive local-currency units per unit of the base product price and billing inputs. It keeps cost and revenue numerically consistent with the configured currency. A private configuration should document whether it represents an exchange rate, a purchasing-power adjustment, or a campaign-specific pricing rule because those concepts are not interchangeable.