Path parameters
identifier
An internal English name for a reusable fictional path scenario. It is used in configuration validation and is not written as a model feature.
touchpoint_identifiers
An ordered list of identifiers from the touchpoint catalog. Order matters: display followed by search is a different journey from search followed by display.
base_users
The positive expected audience for this path before weekday, trend, marketplace, and noise adjustments. Larger values make the path more common in the synthetic population.
adjacent_synergy_log_odds
A non-negative effect added for neighboring touchpoint pairs. It represents the idea that two consecutive contacts may work better together than their independent effects suggest. This is a simulator assumption, not automatically a real causal estimate.
If a path has